Sexy advertisements are a road hazard?

November 23rd, 2005 by Maria

Will sexy advertisements on billboards and on buses attract your attention much when you are driving? Will you take a second look or even stop your car looking at these advertisements and inevitably remove your attention from the road?

In Rome, a sexy new advertisement for beauty treatment centre DCC features a naked bottom with the slogan “Free of orange-peel (cellulite) in 40 days - 16 sessions for E640″. The advertisement is plastered over the backs and sides of Rome buses.

The consumer group Codacons has warned of traffic pile-ups on the streets of Rome as men gawk at the “lovely female backside”.

Check out the details and the picture of the sexy advertisement on news.com.au.

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