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For Yohana Bernal, the decision to have her breasts enlarged was an easy one. After all, most of her friends had done it, and the 22-year-old said she felt that being small-breasted in Venezuela carried a bigger stigma than having plastic surgery.

In Venezuela, beauty isn’t necessarily something a person is born with; it’s a pursuit that has evolved into an industry, a national obsession and a staple of daily life.

Beauty salons and spas outnumber drugstores. Venezuelans consistently place among the finalists in the Miss Universe pageant.

News extracted from Azcentral.com.