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Playboy return to the Nightclub Business
October 2nd, 2006
Playboy – your favorite magazine is back in the nightclub business with the opening of their new establisment at Palms Casino in Las Vegas.
It was late 1985 when Hugh Hefner walked into the grand opening of Playboy’s Empire Club in Manhattan, the latest attempt by the magazine company to freshen its suave, sexy image.
A quarter century of success in running such clubs was on the wane and a new gimmick was thought to be needed to attract a new audience of women – male bunnies.
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